Habermas- Public Sphere

Habermas is a media theorist who studied conversations that arose in coffee shops in the 1900s. In the time that he was studying, print wasn't readily available, meaning that books were handwritten to get copies out to wealthy people who could afford these.

Discussions at coffee houses

As printing advanced and became more readily available, so did these works (books, newspapers) This resulted in more people having access to the news through newspapers. The men who were reading this news would meet up in coffee houses to discuss the newspaper/book that they had all read.

Jürgen Habermas

This allowed them to discuss their ideas, say whether they agreed or disagreed and mainly see what other people's opinions on the news were.

This has advanced over the years. Now days, the internet is the new coffee shop allowing everyone with an internet connection to take part in these discussions. Social network sites such as twitter and Facebook allow discussions using hashtags, comments and groups. These allow discussions to take place about absolutely anything. I will be investigating how these have affected music videos.
 

Music videos now have teaser videos counting down to the release of the video. Discussions and debates about the video can happen in the comments sections of YouTube. These are also posted on Facebook people to comment under the post. Also, they are posted to twitter with a hashtag allowing people to reply using the hashtag, replicating what would have happened in the coffee shops.

Hashtags are used by artists and labels to promote discussion before, during and after the release of the video.

These two things (Countdown and Hashtags) are both things that I will look to use when making my video to help promote it like a signed artist and label would.