There are 10 rules for reflective writing:
- Focus on creative decisions informed by institutional knowledge.
- Focus on creative decisions informed by theoretical understanding.
- Evaluate the process- don't just describe it.
- Relate your media to 'real media' at the micro level.
- Try to deconstruct yourself.
- Choose clearly relevant micro examples to relate to macro reflective themes.
- Avoid binary oppositions.
- Try to write about your broader media culture.
- Adopt a metadiscourse.
- Quote, paraphrase, reference.
3.2- Themes:-
- Historical- you do not need to write a great deal here, but you must at some point in your response show that you understand how relevant aspects of the contemporary media can be compared to the past.
- Contemporary- most of your time will be spent demonstrating an up-to-date, accurate, theoretical and academic analysis of today's media.
- Future- again, this will not be the main focus, but to gain the higher marks you will need to have some ideas about where the media are going next.
Culture
Jenks describes four definitions of culture:
- As a state of mind.
- As a collective pursuit of civilisation.
- As artistic and intellectual activity.
- As a social category.
Social Groups
For example, different cultures, genders etc.
Social Values and Cultural Languages
People now share a lot of content online (Web 2.0) Is this destroying industries? e.g. is YouTube ruining the music industry?
0.16% or YouTube visitors upload content
0.2% of Flickr visitors upload photos
4.59% of users edit or expand Wikipedia.
Are we in web 1.5 instead of web 2.0?!
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